“Conversations about our brand are happening everywhere, and with the internet as the great equalizer, it doesn’t matter if you know the brand intimately, or if you’ve had just one bad experience, it will be heard.”
– Sir Richard Branson
Type your name into a search engine. Do you like what you see? Managing your online reputation is critical to the success of your business. You should never underestimate the cost of a poor reputation.
Online reputation management involves monitoring, maintaining and improving the public online information about your business, individuals and organizations.
A good reputation is important for me as we are in the online space with my platform Gilvah.com. We want to be seen as experts in our field. This means more business for us, which results in more site traffic and more clients for our expert professionals.
With this in mind, here are 8 tips that I have learnt which will help you in your online reputation management.
- Create a presence on all relevant online platforms
- Manage and monitor your social media accounts
- Pay attention to what people are saying about your competitors
- Treat your customers with respect
- Create targeted, effective positive web content
- Optimize and use YouTube to show videos with your company name
- Proactively monitor and regularly check Google
- Share a personal side but do it strategically
If you don’t control your brand online, someone else will. I chose to make the investment of using a web monitor that keeps track of my brand and the people in the business. Anytime anyone mentions my chosen specialised key words or phrases, even if they are sending a tweet, or posting a review on yelp I will be warned.
If you KNOW about what people are saying, you can deliver the service to make them happy. It’s communication! Too often though, you simply don’t know until it is too late.
We use Alerting Your Business ‘Helping you manage your online reputation’.
Where do they search? Facebook. Twitter. TripAdvisor. Yelp. YouTube. Blogs. Forums. Google+ You Name it!
I get instant notification when it detects someone using my brand name and constant vigilance so I will be the first one to know when someone posts a review of the business.